GA4 and Tracking Setup

Google Analytics 4 Implementation

  • Setup of GA4 via Google Tag Manager: We handle the complete implementation of Google Analytics 4 (GA4) using Google Tag Manager (GTM) for seamless tracking. This includes configuring your GA4 property and linking it with your website or app.
  • Enhanced Measurement Features: We enable enhanced measurement features in GA4 Analytics 4 (GA4) using Google Tag Manager (GTM) for seamless tracking. This includes configuring your GA4 property and linking it wto automatically
  • Cross-Device Tracking: We set up GA4’s cross-platform tracking, allowing you to gain insights into user behavior across devices (desktop, mobile, tablet) and from app to web, giving you a unified view of your customer journey.

Conversion and Event Tracking Setup

  • Event Tracking via Google Tag Manager: We configure specific event tracking through GTM for custom user interactions such as button clicks, form submissions, video plays, and downloads. These events are tailored to your business needs.
  • Conversion Setup: Key actions on your website, such as leads or purchases, are set up as conversions in GA4. We define goals that align with your business objectives, ensuring accurate tracking of the metrics that matter most.
  • Custom Event Tagging: For more complex tracking needs, we create custom tags in GTM to track actions that are unique to your business, like multi-step form completions, engagement with specific site elements, or video progress.

eCommerce Tracking

  • eCommerce Setup via Google Tag Manager: For eCommerce websites, we implement GA4’s enhanced eCommerce tracking through GTM. This tracks detailed user interactions such as product impressions, product clicks, add-to-cart actions, and purchases.
  • Purchase Funnel Tracking: We set up tracking to monitor the entire customer journey, from product views and cart abandonment to completed transactions, allowing you to optimize each step of the purchasing process.
  • Revenue and Product Performance Reporting: We configure GA4 to provide in-depth reports on revenue, average order value, and product performance, helping you understand which products or services are driving the most value.

Our Approach to GA4 and tracking setup is designed to give you comprehensive insights into user behavior, conversions, and eCommerce performance. Using Google Tag Manager, we streamline the process, making updates easy and ensuring your tracking is precise and actionable across platforms.

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