Google Ads Management

Account Setup

  • Google Ads Account Creation: We begin by setting up your Google Ads account, ensuring all necessary billing information and settings are configured.
  • Conversion Tracking Implementation via Google Tag Manager: We install conversion tracking using Google Tag Manager (GTM), ensuring all tracking pixels and events are properly set up to measure key actions such as form submissions, purchases, and other conversions.
  • Google Analytics Integration: We link Google Analytics through GTM to track user behavior and integrate it with Google Ads for enhanced performance tracking.

Campaign Management

  • Campaign Structure and Setup: We design a well-organized campaign structure, setting up relevant ad groups, targeting settings, and bidding strategies based on your business goals.
  • Keyword Research: We perform thorough keyword research to identify high-performing search terms that will drive relevant traffic to your website.
  • Ad Creation: We write compelling ad copy, design engaging display ads, and produce video ads to ensure your message resonates with your target audience.
  • Targeting Setup: We set up detailed targeting options, including geographic locations, demographics, and audience interests to ensure your ads reach the right people.
  • Bidding Strategy: We implement and continuously refine your bidding strategy, choosing between manual bids, automated smart bidding, or a combination, to maximize your budget and ROI.

Ad Optimization

  • Ongoing Performance Monitoring: After your campaign goes live, we continually monitor key performance metrics such as click-through rates (CTR), cost-per-click (CPC), and conversion rates.
  • A/B Testing: We run A/B tests on your ads to determine which copy, visuals, or keywords perform best, and optimize accordingly to improve results.
  • Budget Management :We track daily and monthly spending, making adjustments to ensure the best performance within your advertising budget.
  • Audience Refinement: Using insights from campaign data, we refine audience targeting to focus on the users most likely to convert, such as retargeting users who previously interacted with your website.

Performance Analysis

  • Conversion Tracking & Attribution via Google Tag Manager: We analyze how your campaigns are converting users into leads or sales, ensuring attribution is properly credited to the right touchpoints, all through GTM-based tracking.
  • ROI & ROAS Analysis: We calculate your return on investment (ROI) and return on ad spend (ROAS), providing detailed insights into the profitability of your campaigns.
  • Competitor Analysis: We track competitor activity and adjust your campaigns to stay competitive, improving performance relative to industry standards.

Reporting in Looker Studio

  • Custom Dashboard Creation: We design tailored dashboards in Looker Studio (formerly Google Data Studio) to transform your campaign data into clear, actionable insights. Track key metrics like impressions, clicks, and conversions in real time, with full transparency on total campaign spend. Our reports include every campaign detail, along with GA4 data, ensuring a complete and accurate performance overview.
  • In-Depth Analysis: Each report includes an in-depth analysis of your campaigns, highlighting what is working well and areas for improvement.
  • Goal Tracking: We track the progress of your campaigns against predefined goals, such as reducing CPA or increasing overall conversions.
  • Monthly/Quarterly Review: We schedule monthly or quarterly review meetings to discuss performance reports and adjust strategies based on data-driven insights.

Our Process involves full integration with Google Tag Manager, ensuring that all tracking, conversion events, and measurement tools are set up efficiently. This allows for easier management, quicker updates, and a more streamlined process for optimizing your Google Ads campaigns. By leveraging Looker Studio for reporting, we provide complete transparency and actionable insights, helping you to stay on track with your business goals.

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